Live la Vida is a travel blog run by Mark and Amanda, a couple that loves to help make travel easy and inviting. They envisioned their updated branding to include aspects of Spanish design while staying elevated and versatile enough to be used across digital platforms. The final product is a unique logo that evokes worldliness but does not boast exclusivity while also incorporating some fun travel details (the “LLV” in the logo mark can also be seen as directional arrows!)
Brand Identity & Website Homepage Design
- Primary and secondary logos
- Color palette
- Typography
- Website homepage
When it came to incorporating the new Live la Vida branding to their pre-existing website, Mark and Amanda’s primary goal was to encourage more people to sign up for their email list while also making the content digestible, welcoming, and easy to navigate...similar to how they prefer to travel!
With multiple subscription sign up forms strategically placed on the page in between the main sections we previously agreed upon, the new Live la Vida homepage shields the viewer from information overwhelm while also inviting them to learn more about this adventurous couple and their travels!
