Welth is a fictional brand for an online women’s health coaching business, specializing in creating a space for women to receive help regarding their health and well-being without the fear of being judged. During the brainstorming process, I knew I wanted to create a design that steered away from feeling too clinical or hyper focused on fitness and a particular body type. I wanted to make sure it was approachable and spoke to anyone who identifies as a woman no matter their size, sexual orientation, lifestyle, etc. To achieve this, I made a more gender-neutral color palette and added relatable imagery of a variety of women to the website.