Branding & design that helps thoughtful businesses grow with confidence.
Let me guess…
You’re past the beginning stages of your business and want to level up your brand to reflect your growth and commitment.
Your current logo or branding is no longer representative of your business, its values, or customer demographic - you want something new and exciting that reflects the best parts of your business!
You’re looking for a designer who truly cares about the success of your business and will collaborate with you to create the brand of your dreams.
Well, you’ve come to the right place! Together we will work to define and enhance your brand strategy and identity so that you can present [and represent] your business with confidence.
My Services
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Whether you’re starting from scratch or are looking to rework your current brand, the Brand Strategy & Identity Design package will provide you with a fresh, new brand and the assets to market your business with confidence. Together we will work to clarify your ideal audience, the values behind your business, and, most importantly, your mission. From there, we’ll craft stunning design assets that align seamlessly with your strategy.
Package includes:
Discovery Call
Competitor Analysis
Mood Board
Primary & Secondary Logo
Color Palette
Typography
Additional Logomarks
Brand Strategy (i.e. tone of voice, messaging, mission statement, photography etc.)
Brand Guidelines
All necessary packaged files
Estimated Timeline:
4-8 weeks
Pricing starts at $3,500 USD
Additional design assets including packaging, social media templates and merch design available upon request
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Already have your strategy on lock and are looking to refine and enhance your current visual branding? With the Brand Identity Refresh package your branding will get a makeover to help you better stand out in your industry and move forward in style. Together we will look at what is currently working with your branding as well as what areas can use some TLC to better visualize your current goals and strategy.
Package includes:
Discovery Call
Mood Board
Primary & Secondary Logo
Color Palette
Typography
Additional Logomarks
All necessary packaged files
Estimated Timeline:
2-6 weeks
Pricing starts at $2,000 USD
Additional design assets including packaging, social media templates and merch design available upon request
What my clients are saying…
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“Michelle made the process so easy and guided me through everything with patience and efficiency. My new branding gets frequent attention for just how well it reflects my work and I couldn’t be happier with how it turned out.”
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![Headshot of Dave Newman]()
"Michelle is methodical and patient - she incorporates feedback every step of the way. She brought my branding to life beyond my expectations!"
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![Headshot of Mark and Amanda]()
"Michelle spent the time to get to know us and what we were looking for. We were blown away by the branding she created for us."
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![Headshot of Lisa Turowitz]()
"Through working with Michelle I discovered things about my business and target audience that became the backbone of the company. "
BRANDING
GRAPHIC DESIGN
STRATEGY
WEB DESIGN
BRANDING GRAPHIC DESIGN STRATEGY WEB DESIGN
Hi there! I’m Michelle Sofia and I am a graphic designer living and working in Boston. I have a marketing background and focus on creating brand identities that stand out and get you excited about marketing your business. I like to describe my style as dynamic, friendly and intentional.
In my spare time I am an avid reader, runner, movie watcher and coffee drinker.
I’d love to help you and your business grow to it’s fullest potential! What are you waiting for?
Follow along on the ‘gram!
